Great Wall Food (Dalian) Co., Limited Awarded Authoritative Brand Value Accreditation
In the "2025 Liaoning Province Enterprise Brand Value Evaluation",Great Wall Food (Dalian) Co., Limited was awarded the authoritative brand value evaluation certificate - brand strength 771 (at the "very Strong" level, with strength levels divided into extremely strong, very strong, relatively strong, medium and relatively weak), thanks to its profound industrial chain accumulation and outstanding market performance. The brand value is assessed at RMB 649 million.
Dachan Food’s brand foundation is built upon its rigorous control over the entire industry chain. As a leading poultry slaughtering and chicken deep-processing enterprise in China, its business comprehensively covers feed production, breeder farming, chick hatching, standardized slaughtering, scientific segmentation, and food deep-processing. The long-term, stable export of cooked chicken products to high-standard markets such as Singapore and Japan stands as the most powerful testament to its quality capability.
Sustaining compliance with stringent global food testing requirements signifies that Dachan Food has established a management system across every link — from source control and production processes to hygiene standards — that surpasses industry norms.This export quality has contributed the most crucial value to the strength of the brand.
The brand value of RMB 649 million measures a comprehensive asset, which encompasses:
01 Trust Equity: The high level of trust from consumers and partners — particularly internationally renowned clients — in the safety of its products.
02 Technological Equity: Accumulated patents, proprietary technologies, and professional expertise in chicken segmentation, deep processing, and cooking techniques.
03 Market Equity: A well-established and stable distribution network, along with a strong reputation cultivated in both domestic and international markets.
04 Commitment Equity: A long-standing and unwavering commitment to food safety, sustainable development, and corporate social responsibility.
This substantial intangible asset elevates Dachan Food beyond being merely a "chicken supplier" to a distinguished brand capable of setting industry standards, carrying market confidence, and commanding significant price premiums.
In the process of consumption upgrading in China, dietary demands are rapidly evolving from seeking "sufficiency" to pursuing "quality, safety, and health." Empowered by the brand enhancement from this accreditation, Dachan Food is poised to forge a new chapter of development, focusing on the following strategic pathways:
01 Deepen Domestic Market Presence: Expand the company's own-brand product lines of chilled, frozen, and prepared foods to reach more premium households and consumption scenarios.
02 Strengthen Industry Chain Synergy: Attract more high-quality upstream and downstream partners to jointly build a more resilient and efficient supply chain system.
03 Enhance Risk Resilience: A robust brand demonstrates greater toughness and faster recovery when navigating market fluctuations.
Obtaining the brand value certification is not the end for Great Wall Food (Dalian) Co., Limited, but rather a brand-new beginning. Only by safeguarding quality with meticulous care can one win the long-term favor of the brand.
