The 2024 Partner Conference of DaChan Successfully Concludes, Prestigious Certification Awarded by Frost & Sullivan
On August 2, the 2024 Partner Conference of Dachan was held ceremoniously in Zhangjiajie, Hunan Province. Mr. Xiang Weili, Executive Director of Frost & Sullivan, presented Da Cheng Foods with market position confirmation certificates for baked sausages and quick-frozen salt-and-pepper chicken, acknowledging the company's achievements in automated production processes and brand influence.
At the conference, Da Cheng Foods unveiled a new product matrix for 2024, refreshed its salt-and-pepper chicken series, and launched 102 new SKUs, initiating a product diversification strategy and introducing the high-end retail brand "better me" to further consolidate its presence in the baking market. These initiatives demonstrate the company's commitment to proactive exploration and development.
Mr. Du Feng, Senior General Manager of Dachan PFS, delivered the opening speech. He pointed out that the arrival of personalized consumption trends, particularly the rise of the Z generation consumer group, requires enterprises to provide customized services based on different customer needs and meet consumers' diverse demands.
Mr. Chen Guifeng, General Manager of Dachan PFS, reviewed the new product development achievements and market performance of the food business group in 2023. He introduced the progress of the annual 50,000-ton meat food project at the Bengbu food factory and the construction of the 8,000-ton automated three-dimensional freezing project.
The meat floss factory adopts fully automated management, equipped with a Class 10,000 purification and cooling system, with an average monthly production capacity of 600 tons. The modern food factory and intelligent production processes showcase Da Cheng Foods' capabilities, providing dealers with a more comprehensive understanding of the company and further strengthening their confidence in cooperation.
Da Cheng Foods has deeply insighted into industry trends, upgrading and innovating its flagship product, the " Salted Crispy Chicken," with a focus on "larger and more uniform pieces."
To support its dealer partners, several food industry research experts and operational experts were invited to provide professional training covering market trend analysis, team building, and new product operations, aiming to help dealers better understand market dynamics and master business secrets.
This new product launch introduced three new meat floss flavors: crispy scallion floss, red velvet meat floss, and preferred original meat floss. These products not only have high aesthetics and great taste but are also rich in nutrition.
At the award ceremony, Dachan expressed gratitude to the dealer team for their selfless dedication and unwavering support over the years. The close cooperation between the two parties is an important force driving the company's continuous growth.
In its 67-year development history, Dachan has always adhered to food safety, focused on product research and development, and provided consumers with healthy and delicious food. The company continues to grow steadily while working hand in hand with its dealer partners.
Editor: Gao Shanshan
August 2, 2024
