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Good News | Dachan Food Potato Chips Fried Chicken Wins Bronze Award at iSEE Global Innovation Awards

2023-05-17

Good News | Dachan Food Potato Chips Fried Chicken Wins Bronze Award at iSEE Global Innovation Awards

 

On May 14, 2023, Shanghai - At the 5th iSEE Global Food Innovation Award ceremony, Dachan Food's potato chip fried chicken won the bronze medal of the iSEE Global Innovation Award. This is the most authoritative and largest comprehensive professional award in the global food industry, with two major awards: the iSEE Global Food Innovation Award and the iSEE Global Delicious Award. This year's iSEE Global Awards have attracted over 900 brands and 2985 participating cases to register.

Dachan Food's potato chip fried chicken won the "iSEE Global Food Innovation Award Bronze Award" medal and trophy

Group photo of the winning companies of the iSEE Global Food Innovation Award Bronze Award (second from right is Dachan Food receiving the award on stage)

 

The birth of Dachan Food's potato chip fried chicken originated from combining the well-known concept of potato chip snacks with fried chicken. By adopting innovative techniques and unique formulas, we have created a "thin, crispy, fleshy, and nutritious" coated chicken fillet. With its high protein and low fat characteristics, it has attracted the attention of consumers and become the flagship product of Dachan Food.

Dachan Food's Fried Chicken with Potato Chips Product

 

The success of potato chip fried chicken is attributed to creative concepts, precise market positioning, and profound insight into consumer needs. Dachan Food will continue to develop and creatively apply products with a spirit of exploration and perseverance in the future, providing consumers with more peace of mind and healthy food enjoyment.

Global Food Innovation Award - Dachan Potato Chip Fried Chicken Packaging Map

 

The iSEE Global Food Innovation Award Ceremony - iSEE Night was grandly held at the Shanghai International Procurement Convention and Exhibition Center (the same period as the Foodley Expo 2023). The five major award categories and over 300 innovative brands jointly witnessed the unveiling of the list of the 5th iSEE Global Food Innovation Award awards.

Dachan Food's potato chip fried chicken won the "iSEE Global Food Innovation Award Bronze Award"

 

The Foodley FBIC Global Food and Beverage Innovation Conference is jointly hosted by the China Light Industry Enterprise Investment and Development Association and Foodley Daily Food. This conference focuses on "brand ecology" as the core, focusing on "youthfulness ability, digitalization ability, branding ability, and specialization ability", focusing on the open thinking of brands from 0 to 1 and from B to C, discussing the new future of the food industry from an innovative perspective, helping the industry grasp the pulse of the times and achieve innovation breakthroughs.

Foodley FBIC Global Food and Beverage Innovation Conference on-site

 

Wei Junxian, Chairman of the Board of Directors of Dachan Food, was invited to serve as a roundtable forum and guest speaker at the Foodley Innovation Expo, sharing his insights. Chairman Wei believes that enterprises should clarify their core competitiveness and adhere to brand values, company values, and strategies, while maintaining flexibility in execution, in order to pursue a competitive edge in the rapidly changing business landscape while adhering to their own principles. This flexibility may seem contradictory, but it is crucial for the survival of enterprises. Enterprises need to respect market risks and manage risks at all times. Reverence means understanding that customers may abandon the brand at any time, and if mistakes occur, they may be criticized

Mr. Wei Junxian, Chairman of the Board of Directors of Dachan Food, was invited as a guest at the Foodley Innovation Expo Roundtable Forum (second from left)

Mr. Wei Junxian, Chairman of the Board of Directors of Dachan Food, shares his insights on "Brand Ecology in the New Food Era" at the Foodley Innovation Expo Roundtable Forum

 

May.17th 2023

 

 
 
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